BUSINESS STRATEGY • WEBSITES • SMART SYSTEMS

STRATEGY • WEBSITES • SYSTEMS

Where Country Grit Meets Smart Systems

I help coaches, consultants, and service-based business owners turn their ideas, processes, and technology into a professional, efficient business that’s easier to manage and ready to grow.

Does this sound familiar?

• You have a business idea but aren’t sure what needs to happen first.

• Too much of your business depends on you remembering every detail.

• Clients have to message back and forth to pay, book, or get information.

• Your website doesn’t reflect the quality of the work you provide.

• Your tools don’t work together, causing follow-ups and administrative tasks to slip through the cracks.

Imagine your business running more smoothly

With the right foundation and systems, you can:

• Let clients pay and book with ease

• Automate Zoom links & reminders

• Keep lead & client follow-up consistent

• Reduce repetitive administrative work

• Turn your expertise into added income

The goal is building a professional business that saves you time, serves your clients well, and supports the life you’re trying to create.

Services

Strategy & Consulting

Turn your ideas into a clear plan, strengthen your operations, and build for sustainable growth.

Branding & Messaging

Clarify your message and create a professional brand that connects with the right clients.

Website & Funnel Design

Strategic, user-friendly websites and funnels designed to support your business goals.

Automations & Systems

Streamline your processes with practical systems, automations, and CRM solutions.

Recent Work & Results

Practical systems built around how real businesses operate.

Coaching Client Experience

Connected purchasing, intake, file uploads, scheduling, Zoom meetings, confirmations, and reminders for an online coaching business.

Recurring Membership System

Created the payments, onboarding, community access, member communications, reminders, and replay-delivery systems needed to run a recurring membership.

$4,800 Annual Software Savings

Replaced a service company’s $400-per-month software with a custom system built around its actual workflow, complete with e-sign forms.

Event Sales & Guest Management

Built a complete event website for admission sales, sponsor tables, vendor booths, and optional merchandise. Automated guest-list organization and merchandise preorders for event-day pickup.

About Me

I’m Laurie Roth, a business consultant and systems builder with more than 25 years of experience in business management, operations, sales, and financial operations. For the past 7+ years, I’ve also helped businesses strengthen their online presence through websites, funnels, CRM systems, and automation.

My specialty is seeing how all the pieces fit together so you can build something practical, profitable, and manageable—not just a better website or system, but a business behind it that works too.

Let's Strengthen Your Business

If you’re unsure what to tackle first, or tired of piecing everything together, I'll help you identify the right priorities and create a practical plan forward.

2026 Rusty Nail Systems - All rights reserved

Nacogdoches, TX USA

(405) 414-6499