Launch a Coaching Business That Can Sell, Book and Serve Clients Automatically
Complete setup: $3,000
Ongoing system access: $147/month
Get a professionally customized website and client-management system that handles payments, intake, scheduling, Zoom links, confirmations and reminders, so you can focus on consulting.
Launch a Coaching Business That Can Sell, Book and Serve Clients Automatically
Complete setup: $3,000
Ongoing system access: $147/month
Get a professionally customized website and client-management system that handles payments, intake, scheduling, Zoom links, confirmations and reminders, so you can focus on consulting.
The Core Promise
A complete, professionally customized coaching website and client-management system that allows clients to:
• Learn about the coach and services.
• Choose the right coaching or consultation option.
• Complete the required intake questions.
• Pay online.
• Receive immediate next steps.
• Schedule from the coach’s actual availability.
• Automatically receive a Zoom meeting link.
• Receive email and text confirmations and reminders.
• Arrive prepared for the appointment.
Once the system is running, the coach primarily needs to show up and provide the service.
If a Zoom session is recorded, sending the recording to the client is the only manual step.
Investment
One-time Custom Set-up
$3,000
Includes customization of your coaching website and setup of your products, payments, booking calendars, and automated client communications, with testing to ensure everything works together before launch.
Ongoing Platform Access
$147 per month (required)
The monthly subscription begins when the system is launched and includes continued access to the website, CRM, booking calendars, products, workflows, automations, and communication platform.
Website Includes
Up to 14 Customized Pages
A standard configuration may include:
• Home
• About
• Coaching Services Overview
• Coaching Option One
• Coaching Option Two
• Coaching Option Three
• Option One Thank-You Page
• Option Two Thank-You Page
• Option Three Thank-You Page
• Success Stories or Reviews
• Contact
• Privacy Policy
• Terms and Conditions
• Appointment Policy and/or Coaching Disclaimer
The exact page arrangement may be adjusted to fit the business, but the package includes up to 14 pages total.
Legal policies and disclaimers must be provided or approved by the client. The package does not include legal advice or attorney-prepared documents.
Three Product Options
Each coaching/consulting option receives its own customized client journey
Each option includes:
• Dedicated service or purchase page
• Customized service description
• Pricing and session details
• “Who this is for” information
• Client expectations and instructions
• Intake questions
• Online payment
• Individual thank-you page
• Individual booking calendar
• Customized confirmation email
• Automatic Zoom meeting creation
• Automated appointment reminders
• Service-specific client instructions
• Contact tagging and CRM records
This means the client is not receiving one generic checkout and calendar. Each service can have its own details, intake, timing, communications, and booking process.
Product 1
Example: Low Tier
Product 2
Example: Mid Tier
Product 2
Example: High Tier
Seamless Payment & Booking Process
The system is designed to create a hands-off path from purchase to appointment
• The system can be configured so that:
• Payment is collected before booking.
• The purchase determines which booking calendar is shown.
• Each calendar reflects the coach’s actual availability.
• Google Calendar blocks unavailable times and helps prevent double-booking.
• A unique Zoom meeting is generated for the appointment.
• Confirmation details are sent automatically.
• Email and SMS reminders are sent before the appointment.
The purchase, intake information, communication, and appointment history are stored in the CRM. As a coach or consultant, you get a calendar notification, log into Zoom at meeting times & start your appointment!
Tech Set-Up & Connections
The set-up includes connection & configuration of:
• GoHighLevel
• Stripe payment processor
• Google Workspace email
• Google Calendar
• Zoom
• Business domain
• Dedicated business phone number
• Dedicated business email
• SMS messaging
• Website forms
• Intake forms
• Booking calendars
• Client CRM
• Applicable Dropbox File Request links when video submission is required
• Business Facebook page & Reviews connected to site
The dedicated phone number will be selected from available numbers and area codes. A specific phone number cannot be guaranteed.
Testing and Launch
Before launch, the complete system will be tested for:
• Website navigation
• Desktop display
• Mobile display
• Forms and intake questions
• Product checkout
• Payment processing
• Thank-you-page routing
• Booking-calendar routing
• Google Calendar syncing
• Zoom meeting creation
• Confirmation emails
• Text-message delivery
• Appointment reminders
• Internal notifications
• CRM contact records
• Links and buttons
The package also includes a basic system handoff or orientation so the coach understands how to view clients, appointments, payments, messages, and calendar activity.
What You'll Provide
To customize your system around your business, you’ll provide the following information, materials, and account access:
• Business name and contact information
• Logo and brand colors
• Professional photos or approved images
• Your coaching or consulting biography
• Service names, descriptions, pricing, and session lengths
• Your appointment availability
• Testimonials or reviews you have permission to share
• Access to your business domain
• Google Workspace account
• Zoom account
• Stripe or another supported payment-processing account
• Business Facebook page
• Your policies and appropriate legal disclaimers
• Timely feedback and approval throughout the project
I’ll help refine and organize the wording you provide so your website feels clear and professional. Extensive original copywriting is available for an additional fee unless included in your propos
Required Accounts & Ongoing Services
The following accounts and services are required to launch and operate your coaching system. You’ll need to keep them active for the connected features to continue working. Except for your Rusty Nail Systems subscription, these services are purchased and paid for separately.
System Access — $147/month
Provided through Rusty Nail Systems, your GoHighLevel subscription keeps your website, client records, checkout, booking calendars, and automations running.
Google Workspace — Approx. $8.95/month
At least one business user is required for your branded email, Gmail inbox, and connected Google Calendar. Your calendar allows the system to reflect your availability and help prevent scheduling conflicts.
Zoom Workplace Pro — Approx. $16.99/month
An active Pro account is required for this implementation’s virtual coaching sessions, automatic meeting-link creation, and available recording features.
Stripe Account — Processing Fees Apply
An active Stripe account is required to accept online payments through your system. Payment-processing fees are separate from your monthly system subscription.
Business Domain — Annual Renewal Cost Varies
You’ll need to purchase and maintain your own business domain. GoDaddy is my preferred provider, but another compatible domain provider can be used.
File Storage — Required When Your Services Include Client Uploads
If clients need to submit videos or photos for your services, you’ll also need Dropbox Standard or another approved file-storage service. Budget approximately $18/month for the Dropbox option.
Third-party pricing may change. You’ll pay each provider’s current rates when subscribing or renewing.
Included with $147 monthly subscription
Continued website hosting
GoHighLevel subaccount access
CRM and client records
Product and checkout functionality
Forms and intake records
Booking calendars
Existing workflows and automations
Email and SMS capability
Business phone-system capability
Continued operation of the established system
Basic technical assistance for system-related issues
Not Included in the montly subscription
Email usage
SMS or MMS usage
Voice-call usage
A2P registration and campaign fees
Payment-processing fees
Google Workspace
Zoom
Domain renewal
Dropbox or other third-party subscriptions
New pages or products
New workflows
Ongoing copywriting
Major redesigns
Routine content updates
New integrations
Marketing campaign management
If we determine the Done-for-You Coaching System is the right fit and you move forward within 30 days, your $147 session fee will be credited toward the $3,000 setup.